Hi, I’m Carla and I'm a Houston-based designer originally from El Paso.
I build brands, design pages (both digital and print), and edit video. My current role is in commercial real estate as the Creative Manager at Stream Realty's Houston office, but I started out freelancing for small businesses that needed someone to make their ideas look and feel like something real.
My approach to design comes from visiting Oaxaca, where I learned about the art of carving alebrijes. Alebrijes are brightly painted wooden creatures, a Mexican folk-art tradition. What stuck with me was the process. Artisans work with branches of copal wood, often cut by someone else. The branches arrive at the artist's table already bent, twisted, and full of character. The artist doesn't force a shape onto the wood, they carve until the wood tells them what it wants to become.
That's how I think about design. I'm not the creator of the story. I'm the one who digs, carves, and asks enough questions until it starts to emerge on its own. I think of every project as an act of translation, where vision becomes language. Every story evolving into shapes, colors, text, and motion. Each a chord aiming to strike meaning.
I like structure. I like heart. I like when both show up in the same piece. If you have a story that needs shaping, I'd love to hear it.